22
Feb
In today's business world, customer experience has become a crucial factor in retaining and acquiring customers. Customer experience is the sum of all interactions a customer has with a business, including product or service usage, customer service interactions, and communication channels. In this article, we will explore why customer experience matters for customer retention and acquisition. Customer Experience Impacts Customer Retention Customer experience has a direct impact on customer retention. A positive customer experience can lead to customer loyalty, repeat purchases, and advocacy, while a negative experience can result in customers leaving and switching to competitors. Businesses must prioritize providing…